NEVER STOP IMPROVING
MERCEDES-BENZ C-CLASS feat. Roger Federer
For the new Mercedes-Benz C-Class, we brought Roger Federer in to help communicate the motto of 'Never Stop Improving' for our viewers. The result was a Nike-esque manifesto that I would someday love to actually produce for a sports brand (whenever the opportunity presents itself!)
Role: Senior Copywriter
Agency: antoni, Berlin
Selected Works
GHOST IN THE RINGAI FILM (UNFINISHED)
THERE IS NO FINISH LINEAUDI FORMULA 1
NEVER STOP IMPROVING feat. Roger FedererMercedes-Benz C-Class
MOVING MOMENTSBMW X3 GLOBAL CAMPAIGN
MAKE IT REALBMW iX2 GLOBAL CAMPAIGN
BITTENSORAI EXPLORATION
AGENTS OF FUNMINI JOHN COOPER WORKS
THE ULTIMATE RIDEBMW M2 GLOBAL CAMPAIGN
DUALITY UNTAMEDBMW M5 GLOBAL CAMPAIGN
THE RUSHBMW M3/M4 GLOBAL CAMPAIGN
ELEPHANTPAYPAL DE CAMPAIGN
ENJOY ELECTRICMercedes-Benz EQC
WONDERFULLY e-tronAUDI e-tron RANGE CAMPAIGN
SANTA'S NEW SLEIGHAUDI XMAS '22
IDEAS START THE FUTUREAUDI e-tron GT
cAR APPMERCEDES-BENZ DIGITAL
I AM WHAT I SHARENIKON D3400 GLOBAL CAMPAIGN
I AM ON A MISSIONNIKON KEYMISSION GLOBAL CAMPAIGN
HeadlinesPrint, OOH, etc.
OPEL AdamCatalogue / Print
OPEL CascadaCatalogue / Print
OPEL VivaroCatalogue / Print