THE RUSH

BMW M3 CAMPAIGN

BMW's M3/M4 campaign, 'The Rush,' is a visceral celebration of driving pleasure. Directed by Lukas Tielke, the film captures the M3's dynamic performance through stages of excitement, euphoria, ecstasy, and pure joy.

And while I tip my hat to the director, I still think my suggested title, 'JOYGASM,' would have nailed it. Too bold? Maybe. Unforgettable? Absolutely.

Role: Senior Copywriter 
Agency: Monks Berlin / The Marcom Engine