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MAKE IT REAL

BMW iX2 GLOBAL CAMPAIGN

One of the first projects I worked on when joining Monks was a pretty important model for BMW - the new iX2. We were able to sell a pretty unique film idea that told a human story from the perspective of a virtual character, starring lil Miquela.

Role: Senior Copywriter 
Agency: Monks Berlin / The Marcom Engine
Screenshot 2025-04-03 at 10.31.55
iX2_LAYOUTS
iX2_LAYOUTS9
VibesMockup-Billboard-003-Kopie
PPF-LYRS-004-Kopie
iX2_MainArtwork5
iX2_MainArtwork3
iX2_MainArtwork6
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BITTENSOR

Selected Works
GHOST IN THE RINGAI FILM (UNFINISHED)
THERE IS NO FINISH LINEAUDI FORMULA 1
NEVER STOP IMPROVING feat. Roger FedererMercedes-Benz C-Class
MOVING MOMENTSBMW X3 GLOBAL CAMPAIGN
MAKE IT REALBMW iX2 GLOBAL CAMPAIGN
BITTENSORAI EXPLORATION
AGENTS OF FUNMINI JOHN COOPER WORKS
THE ULTIMATE RIDEBMW M2 GLOBAL CAMPAIGN
DUALITY UNTAMEDBMW M5 GLOBAL CAMPAIGN
THE RUSHBMW M3/M4 GLOBAL CAMPAIGN
ELEPHANTPAYPAL DE CAMPAIGN
ENJOY ELECTRICMercedes-Benz EQC
WONDERFULLY e-tronAUDI e-tron RANGE CAMPAIGN
SANTA'S NEW SLEIGHAUDI XMAS '22
IDEAS START THE FUTUREAUDI e-tron GT
cAR APPMERCEDES-BENZ DIGITAL
I AM WHAT I SHARENIKON D3400 GLOBAL CAMPAIGN
I AM ON A MISSIONNIKON KEYMISSION GLOBAL CAMPAIGN
HeadlinesPrint, OOH, etc.
OPEL AdamCatalogue / Print
OPEL CascadaCatalogue / Print
OPEL VivaroCatalogue / Print