I AM ON A MISSION
NIKON KEYMISSION GLOBAL CAMPAIGN
As part of the lead creative team for the Nikon account, we were tasked with creating a global campaign that focused on the new range of action cameras for extreme outdoor use.
The campaign concept we came up with was about giving people who film their moments a deeper meaning, not simply about showing off, but doing it for a good cause.
The result: I AM ON A MISSION.
Through the global campaign we identified several individuals that fitted to the concept and featured them in their element.
Role: Copywriter
Agency: Jung von Matt/Spree
Selected Works
GHOST IN THE RINGAI FILM (UNFINISHED)
THERE IS NO FINISH LINEAUDI FORMULA 1
NEVER STOP IMPROVING feat. Roger FedererMercedes-Benz C-Class
MOVING MOMENTSBMW X3 GLOBAL CAMPAIGN
MAKE IT REALBMW iX2 GLOBAL CAMPAIGN
BITTENSORAI EXPLORATION
AGENTS OF FUNMINI JOHN COOPER WORKS
THE ULTIMATE RIDEBMW M2 GLOBAL CAMPAIGN
DUALITY UNTAMEDBMW M5 GLOBAL CAMPAIGN
THE RUSHBMW M3/M4 GLOBAL CAMPAIGN
ELEPHANTPAYPAL DE CAMPAIGN
ENJOY ELECTRICMercedes-Benz EQC
WONDERFULLY e-tronAUDI e-tron RANGE CAMPAIGN
SANTA'S NEW SLEIGHAUDI XMAS '22
IDEAS START THE FUTUREAUDI e-tron GT
cAR APPMERCEDES-BENZ DIGITAL
I AM WHAT I SHARENIKON D3400 GLOBAL CAMPAIGN
I AM ON A MISSIONNIKON KEYMISSION GLOBAL CAMPAIGN
HeadlinesPrint, OOH, etc.
OPEL AdamCatalogue / Print
OPEL CascadaCatalogue / Print
OPEL VivaroCatalogue / Print