I AM ON A MISSION

NIKON KEYMISSION GLOBAL CAMPAIGN

As part of the lead creative team for the Nikon account, we were tasked with creating a global campaign that focused on the new range of action cameras for extreme outdoor use.

The campaign concept we came up with was about giving people who film their moments a deeper meaning, not simply about showing off, but doing it for a good cause.

The result: I AM ON A MISSION.

Through the global campaign we identified several individuals that fitted to the concept and featured them in their element.

Role: Copywriter 
Agency: Jung von Matt/Spree