THE ULTIMATE RIDE

BMW M2 CAMPAIGN

We celebrated the new BMW M2 launch with a campaign that pays homage to gaming culture and racing simulators. Directed by Lukas Tielke, the film connects with racing fans who grew up on video games, linking the thrill of driving the M2 to sheer driving pleasure.

Role: Senior Copywriter 
Agency: Monks Berlin / The Marcom Engine

BMW-M2-Monks-Social-Film-Campaign-.jpg
BMW-M2-Monks-Social-Film-Campaign-Driver.jpg
BMW-M2-Monks-Social-Film-Campaign-Driver-Car.jpg
BMW-M2-Monks-Social-Film-Campaign-VideoGame.jpg

Selected Works

GHOST IN THE RINGAI FILM (UNFINISHED)
MOVING MOMENTSBMW X3 GLOBAL CAMPAIGN
MAKE IT REALBMW iX2 GLOBAL CAMPAIGN
BITTENSORAI EXPLORATION
AGENTS OF FUNMINI JOHN COOPER WORKS
THE ULTIMATE RIDEBMW M2 GLOBAL CAMPAIGN
DUALITY UNTAMEDBMW M5 GLOBAL CAMPAIGN
THE RUSHBMW M3/M4 GLOBAL CAMPAIGN
ELEPHANTPAYPAL DE CAMPAIGN
ENJOY ELECTRICMercedes-Benz EQC
WONDERFULLY e-tronAUDI e-tron RANGE CAMPAIGN
SANTA'S NEW SLEIGHAUDI XMAS '22
cAR APPMERCEDES-BENZ DIGITAL
I AM WHAT I SHARENIKON D3400 GLOBAL CAMPAIGN
I AM ON A MISSIONNIKON KEYMISSION GLOBAL CAMPAIGN
HeadlinesPrint, OOH, etc.
OPEL AdamCatalogue / Print
OPEL CascadaCatalogue / Print
OPEL VivaroCatalogue / Print