AGENTS OF FUN

MINI JOHN COOPER WORKS

'Agents of Fun' ignites the rebellious joy of driving unleashed, transforming automotive conventions into a playground of wit. Shot at MINI’s iconic Oxford Plant, directed by Ilya Naishuller and starring Slow Horses' Jack Lowden, the campaign weaponizes satire—exposing the MINI JCW’s mischievous spirit through stunts too daring for tradition.

Launched globally across social and digital channels, this cinematic experiment invites audiences to uncover "declassified" thrills and reclaim the driver’s seat of adventure.

Role: Senior Copywriter 
Agency: Monks London / The Marcom Engine